What Is a Digital Audit and Why Does Your Business Need One?

A digital audit is an in-depth review of your online presence that identifies strengths, weaknesses, and growth opportunities. It includes analysing your website’s performance, social media engagement, SEO rankings, and paid advertising metrics. For instance, a website audit might uncover slow loading times or poor user experience, while an SEO review could reveal missed keyword opportunities or technical errors. Social media evaluations help you understand what content resonates most with your audience, while paid advertising analysis ensures campaigns are cost-effective and targeted correctly. Conducting a digital audit gives you clarity on where your efforts are working and where improvements are needed. With this actionable insight, you can optimise your online presence, enhance audience engagement, and boost your return on investment.