New Community Digital Education Partnership with Bush Tucker Bunjie and In Sport

Over the past few years, I’ve been fortunate enough to work alongside incredible businesses, organisations and communities across Australia.

But it’s the time spent travelling with In Sport and the Future Immortal’s into regional and remote communities that has reinforced something I’ve believed for a long time.

Talent has never been the problem.

Community has never been the problem.

Passion has never been the problem.

The challenge is that the world has changed faster than we’ve taught people how to navigate it.

Today, digital media influences almost every opportunity we have. Whether it’s attracting sponsorship, applying for employment, building a business, promoting a sporting club, creating community awareness or simply sharing your story, our digital presence has become part of how the world gets to know us.

Yet for so many people, nobody has ever shown them how to do that confidently.

That sits right at the heart of why Bloom by Kadee exists.

My work has never been about teaching people how to post on social media.

It’s about giving people the confidence, strategy and understanding to communicate who they are and the value they bring to the world.

I’ve seen firsthand how the right guidance can completely change the trajectory of a business, an organisation or an individual. I’ve also seen the opposite—remarkable people and incredible community initiatives remain largely unseen because they simply haven’t been equipped with the skills or confidence to tell their story.

That is why I’m incredibly excited to announce that Bloom by Kadee will be partnering with Gabriel Willie, better known as Bush Tucker Bunjie, alongside the team at In Sport, to develop a new educational initiative that will become part of the future In Sport Academy.

This partnership has been built with purpose.

I wanted someone who could bring authenticity, lived experience and genuine connection to the conversations we’ll be having.

Gabriel does exactly that.

Everywhere we travel, he naturally connects with people. He understands community because he lives it. He understands what it means to build trust, create opportunity and stay true to who you are while sharing your story with the world.

Together, we complement one another.

I’ll bring the strategic framework—helping people understand branding, digital communication, storytelling and how to confidently show up online in a way that creates opportunities.

Gabriel will bring the lived experience, the practical perspective and the conversations that only someone who has walked that journey can have.

And with In Sport providing the platform, we have the opportunity to take this education directly into the sporting communities we visit across Australia.

This isn’t about creating influencers or chasing followers.

It’s about helping athletes, coaches, volunteers, sporting clubs, community organisations and young people understand that their stories matter—and giving them the confidence to share those stories in a way that feels authentic, respectful and purposeful.

Because when communities learn to communicate their own stories well, more opportunities follow.

More partnerships.

More recognition.

More support.

More pathways for the next generation.

We’re already working behind the scenes to build the framework, and while there’s still plenty to develop before its official launch later this year, I wanted to share why this project means so much to me.

Some partnerships are built because they make commercial sense.

Others are built because they align with your values.

This is one of those partnerships.

I’m incredibly proud to be building it alongside Gabriel and the In Sport team, and I can’t wait to share more as it comes to life.

Because every community deserves to have its story seen.

And every person deserves the confidence to tell it.